How to Market the Arts
Language: English
Published by Oxford University Press Inc, 2022
- Softcover
- New
Condition: New
£ 37.81
Quantity: Over 20 available
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Über den AutorAnthony S. Rhine is Clinical Associate Professor of Management at Pace University. He is the author of Theatre Management: Arts Leadership for the 21st Century and Marketing the Arts: An I.
Seller Inventory # 639167688
- Title
- How to Market the Arts
- Author
- Rhine, Anthony S. (Clinical Associate Professor of Management, Clinical Associate Professor of Management, Pace University)|Pension, Jay (Florida State University)
- Publisher
- Oxford University Press Inc
- Publication year
- 2022
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0197556086
- ISBN 13
- 9780197556085
How to Market the Arts provides a history of both nonprofit arts and critical marketing concepts to show how standard methods of marketing are ill-suited for the nonprofit arts industry. Through visual models and case studies of several arts organizations, the book offers instead a practical look at how this industry might adopt more holistic marketing strategies that better reflect their true function which is often to serve communities over persuading consumers. Rhine and Pension offer a theoretical framework for reconsidering the nature of nonprofit arts marking, as well as useful steps an organization might take to increase its value to a community and develop a broader audience base.
"Synopsis" may belong to another edition of this title.
About the Author
Jay Pension teaches arts administration and theatre at Florida State University. He is the co-author of Business Issues in the Arts.
"About the title" may belong to another edition of this title.
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