Title: Markenrelevanz: Messung, Konsequenzen Und Determinanten. Dissertation Universit�t Mannheim, 2008. Mit E. Geleitw. V. Hans H. Bauer
Publisher: Gabler
Publication Date: 2009
Language: German
ISBN 10: 3834915645
ISBN 13: 9783834915641
Binding: Paperback
Condition: Brand New
Weight: 0.39 kilograms

About this title

Synopsis

Tobias Donnevert zeigt auf, dass die Kapitalisierung bzw. Transformation einstellungsbezogenen Markenwerts in �konomischen Markenwert nicht in allen Produktm�rkten gleich erfolgreich ist.

About the Author

Dr. Tobias Donnevert promovierte bei Prof. Dr. Hans H. Bauer am Lehrstuhl f�r Marketing II der Universit�t Mannheim. Er ist Produktmanager Systeme bei der Dr. Ing. h.c. F. Porsche AG.

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