Marcas e Investimento de Capital de Risco
Language: Portuguese
Published by Edições Nosso Conhecimento Aug 2021, 2021
- Softcover
- New
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermanyBuchWeltWeit Ludwig Meier e.K.
AbeBooks seller since January 11, 2012
Condition: New
£ 42.20
Quantity: 2 available
Add to basketItem description from seller
This item is printed on demand - it takes 3-4 days longer - Neuware -Esta investigação visa lançar luz sobre a influência das marcas registadas no processo de due diligence dos fundos de capital de risco. Encontrar as start-ups mais promissoras e eventualmente mais avançadas está no centro das actividades de um capitalista de risco. Os capitais de risco procuram aqui sinais que facilitem o processo. Pesquisas anteriores mostram que a propriedade intelectual desempenha um papel significativo na tomada de decisões de um capital de risco. Devido à crescente importância das marcas registadas, por um lado, para proteger as despesas incorridas, e por outro lado, como reflexo do know-how de marketing existente da empresa, as marcas registadas podem ter influência no montante investido nas empresas em fase de arranque. A análise em questão examina se factores como a presença de marcas registadas, bem como o número de classes únicas em que uma marca está registada, têm influência no montante investido. Outra camada que é acrescentada à análise são os efeitos de interacção, nomeadamente, os diferentes tipos de investidores valorizam a presença de marcas comerciais de forma diferente e a indústria de uma nova empresa desempenha um papel na avaliação de marcas comerciais. 84 pp. Portugiesisch.…
Seller Inventory # 9786203501735
- Title
- Marcas e Investimento de Capital de Risco
- Author
- Sila C. Sarac
- Publisher
- Edições Nosso Conhecimento Aug 2021
- Publication year
- 2021
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- Portuguese
- ISBN 10
- 6203501735
- ISBN 13
- 9786203501735
- Item weight
- 143 grams
- Dimensions
- 220x150x6 mm
"Synopsis" may belong to another edition of this title.
BuchWeltWeit Ludwig Meier e.K.
Bergisch Gladbach, Germany
AbeBooks seller since January 11, 2012
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BuchWeltWeit Ludwig Meier e.K.
Germany
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