Manuale del Marketing Manager (Paperback)
Language: Italian
Published by Independently Published, 2026
- Softcover
- New
Seller: CitiRetail, Stevenage, United KingdomCitiRetail
AbeBooks seller since June 29, 2022
Condition: New
£ 17.99
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Add to basketItem description from seller
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- Title
- Manuale del Marketing Manager (Paperback)
- Author
- Camillo Acqua
- Publisher
- Independently Published
- Publication year
- 2026
- Condition
- new
- Binding
- Paperback
- Language
- Italian
- ISBN 13
- 9798197753403
Il marketing non è teoria. È decisione, strategia e azione.
Ogni giorno i Marketing Manager devono affrontare scelte complesse:
definire il prezzo giusto, sviluppare nuovi prodotti, capire come evolvono i mercati e costruire strategie efficaci.
Ma quando arriva il momento di scrivere un piano di marketing, spesso ci si trova davanti alla stessa difficoltà: da dove si comincia davvero?
Questo libro nasce per rispondere a questa domanda.
Manuale del Marketing Manager è una guida pratica pensata per chi lavora nel marketing e deve trasformare le idee in strategie concrete e decisioni operative.
Non è un trattato accademico: è un manuale di lavoro, costruito sull’esperienza reale di gestione del marketing in azienda.
All'interno troverai modelli, riflessioni e strumenti utili per comprendere come si sviluppano i mercati e come un marketing manager può guidare la crescita dell’impresa.
In questo libro scoprirai:
- come evolvono i mercati nel tempo
- come sviluppare una strategia di prodotto efficace
- come costruire una politica di prezzo coerente con il mercato
- come impostare piani di marketing strutturati
- come analizzare il contesto competitivo
- come prendere decisioni di marketing più consapevoli
Questo libro è ideale per:
- Marketing Manager
- Product Manager
- Imprenditori
- Responsabili commerciali
- Consulenti di marketing
- Studenti di marketing e management
Il marketing non è solo comunicazione o pubblicità.
È una disciplina strategica che guida le decisioni dell’impresa.
Questo manuale ti aiuterà a sviluppare una visione più chiara, strutturata e concreta del marketing.
Uno strumento utile per chi deve prendere decisioni ogni giorno.
Camillo Acqua è laureato in Giurisprudenza presso l’Università “La Sapienza” di Roma e ha seguito corsi di specializzazione in marketing operativo e gestione aziendale in Germania e a Milano.
Dopo una lunga carriera manageriale nel settore marketing e vendite in importanti aziende industriali dove ha ricoperto ruoli di responsabilità fino alla direzione marketing e commerciale, dal 1990 svolge attività di consulente di direzione aziendale e formatore manageriale.
Nel corso della sua attività ha affiancato numerose imprese nella riorganizzazione delle strategie commerciali e nella formazione dei quadri aziendali, collaborando anche con enti di formazione e istituzioni impegnate nello sviluppo di nuove iniziative imprenditoriali.
"Synopsis" may belong to another edition of this title.
CitiRetail
Stevenage, United Kingdom
AbeBooks seller since June 29, 2022
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