Managing (e)Business Transformation (Paperback)
Language: English
Published by Bloomsbury Publishing PLC, Gordonsville, 2004
- Softcover
- New
Seller: CitiRetail, Stevenage, United KingdomCitiRetail
AbeBooks seller since June 29, 2022
Condition: New
£ 50.49
Quantity: 1 available
Add to basketItem description from seller
Paperback. Managing (e)Business Transformation comprises text and cases designed to show students how a business can be transformed into an internetworked enterprise where IT infrastructures are used to link customers, suppliers, partners and employees to create superior economic value. The book is written based on the premise that integrating internet technologies throughout the value chain is crucial to building and managing customer relationships. Importantly, it underscores the centrality of basic business and economic principles within the context of a networked environment. The book builds on established business and economic theories, concepts and fundamentals to show that 'e-business' will soon be synonymous with 'business'. The book takes a strong managerial perspective, especially popular with MBA students, to argue that the internet is simply an enabling technology, which allows firms to build the infrastructure needed to operate in an evolving business world. The application of theory/concepts is emphasized throughout and contains a range of international case studies enhance the learning experience. This book is a must for all students studying e-business strategy at undergraduate, MBA and postgraduate level.Also available is a companion website with extra features to accompany the text, please take a look by clicking below -asp Managing (e)Business Transformation comprises text and cases designed to show students how a business can be transformed into an internetworked enterprise where IT infrastructures are used to link customers, suppliers, partners and employees to create superior economic value. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.…
Seller Inventory # 9781403936042
- Title
- Managing (e)Business Transformation (Paperback)
- Author
- Ali Farhoomand
- Publisher
- Bloomsbury Publishing PLC, Gordonsville
- Publication year
- 2004
- Condition
- new
- Binding
- Paperback
- Language
- English
- ISBN 10
- 1403936048
- ISBN 13
- 9781403936042
Also available is a companion website with extra features to accompany the text, please take a look by clicking below -
http://www.palgrave.com/business/farhoomand/index.asp
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About the Author
"About the title" may belong to another edition of this title.
CitiRetail
Stevenage, United Kingdom
AbeBooks seller since June 29, 2022
Shipping rates from United Kingdom to U.S.A.
| Item | 7 to 14 business days | 7 to 60 business days |
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| First item | £ 37.00 | £ 37.00 |
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