Managing (e)Business Transformation (Paperback)

Language: English

Published by Bloomsbury Publishing PLC, Gordonsville, 2004

1403936048 / 9781403936042

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Paperback. Managing (e)Business Transformation comprises text and cases designed to show students how a business can be transformed into an internetworked enterprise where IT infrastructures are used to link customers, suppliers, partners and employees to create superior economic value. The book is written based on the premise that integrating internet technologies throughout the value chain is crucial to building and managing customer relationships. Importantly, it underscores the centrality of basic business and economic principles within the context of a networked environment. The book builds on established business and economic theories, concepts and fundamentals to show that 'e-business' will soon be synonymous with 'business'. The book takes a strong managerial perspective, especially popular with MBA students, to argue that the internet is simply an enabling technology, which allows firms to build the infrastructure needed to operate in an evolving business world. The application of theory/concepts is emphasized throughout and contains a range of international case studies enhance the learning experience. This book is a must for all students studying e-business strategy at undergraduate, MBA and postgraduate level.Also available is a companion website with extra features to accompany the text, please take a look by clicking below -asp Managing (e)Business Transformation comprises text and cases designed to show students how a business can be transformed into an internetworked enterprise where IT infrastructures are used to link customers, suppliers, partners and employees to create superior economic value. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.

Seller Inventory # 9781403936042

Title
Managing (e)Business Transformation (Paperback)
Author
Ali Farhoomand
Publisher
Bloomsbury Publishing PLC, Gordonsville
Publication year
2004
Condition
new
Binding
Paperback
Language
English
ISBN 10
1403936048
ISBN 13
9781403936042

CitiRetail

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