Managing Technology for Corporate Success

Floyd, Chris

ISBN 10: 0566079917 / ISBN 13: 9780566079917

Published by Gower Publishing Ltd, 1997

Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. Ex library copy with usual stamps & stickers. Seller Inventory # wbs3347743380

Synopsis:

Technology is fundamental to every product-based business in reducing costs, differentiating products, providing new opportunities, and driving strategic change. This work sets out to answer the key questions which confront top management: how to decide which technologies to invest in and how to manage and exploit them for maximum commercial benefit; how much to invest in R&D and to measure whether it delivers the goods; how to shape management roles, corporate structure and culture to fit technology strategy; and how to gain both employee and shareholder commitment. This text explores these and other key issues in an accessible, non-technical way, providing a best practice grounding in technology measurement. It offers guidelines on a variety of different scenarios compnies may experience and demonstrates the values and pitfalls of different approaches, quoting many real examples from well-known companies. It is aimed at senior managers in large and medium companies, chief executives, marketing, technical and planning directors and managers, and those involved in manging innovation and new product development.

Bibliographic Details

Title: Managing Technology for Corporate Success
Publisher: Gower Publishing Ltd
Publication Date: 1997
Binding: Hardcover
Condition: Good