Managing Strategy

Language: English

Published by Bloomsbury Publishing PLC, GB, 1995

0333608887 / 9780333608883

Series: Book 1 of 7 - Managing Universities and Colleges

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This text by Cliff Bowman and David Asch is designed for courses in strategic management, business strategy and business policy. It will be particularly suitable for MBAs, post experience students and undergraduates taking a one semester course. It will also appeal to practising managers in a wide range of organisations who are interested in developing a sound understanding of strategic issues. The book avoids an overly theoretical approach, concentrating instead on new ideas concerning the content and process of strategy and blending this with empirical findings in the area. The result is a book which focuses on implementing strategy, taking a more action oriented approach. Case study material arising from many years of teaching in leading management schools world-wide has also been included to make this an ideal text for a variety of courses.

Seller Inventory # LU-9780333608883

Title
Managing Strategy
Author
Cliff Bowman, David C. Asch
Publisher
Bloomsbury Publishing PLC, GB
Publication year
1995
Condition
New
Binding
Paperback
Language
English
ISBN 10
0333608887
ISBN 13
9780333608883
Item weight
308 grams
Series
Book 1 of 7: Managing Universities and Colleges

Rarewaves.com UK

London, United Kingdom

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