Managing Your Startup's New Product Development Projects: Practice Your Skills With Simulation-based Training

Teaching new product development is not an easy task. Part of the difficulty is the one-of-a-kind nature of these projects.

This book and the software that comes with it (Project Team Builder) present a unique approach to the teaching and training of new product development — an approach based on a software tool that combines an interactive, dynamic case study and a simple yet effective Project Management System.

The book focuses on problems that a new product development team faces in planning, monitoring and controlling its projects. Together with the software, the book provides the user with the opportunity to experience complex new product development situations, understand the situation, develop alternative ways to cope with it and select the best alternative based on rigorous analysis.

Readers can learn more about the subject from the author's online course on New Product Development.

For more information on the Project Team Builder simulator, please contact SandboxModel.

Professor Avraham Shtub holds the Stephen and Sharon Seiden Chair in Project Management at the Technion Israel Institute of Technology. He has a BSc in Electrical Engineering from the Technion, an MBA from Tel Aviv University and a PhD in Management Science and Industrial Engineering from the University of Washington. His books on Project Management and Operations Management have been published in English, Hebrew, Greek and Chinese.

Some of the awards he has won include the Institute of Industrial and Systems Engineering's 2017 Book of the Year Award for his book Introduction to Industrial Engineering (co-authored with Yuval Cohen) and the 2018 PMI Teaching Excellence Award.

Professor Shtub was a Department Editor for IIE Transactions and was on the Editorial Boards of the Project Management Journal, The International Journal of Project Management and the International Journal of Production Research. He was a faculty member of the department of Industrial Engineering at Tel Aviv University from 1984 to 1998 and served as Chairman of the department (1993–1996). He joined the Technion in 1998 and was the Associate Dean and Head of the MBA program.

He has been a consultant in the areas of project management, training by simulators and the design of production-operation systems, and has been invited to speak and teach at several universities.

Dr Michael Rich, a former general dental practitioner, qualified from Manchester University Dental School (England) in July 1961. He owned his own dental practice (office) for 25 years, then worked in dental administration for an agency of the UK Government's Department of Health for six years while continuing to practise clinically in own time. After leaving the agency in 1994, he worked as a general dentist in a succession of dental practices until 2012.

Concurrently, at various times, Dr Rich was part owner of a dental laboratory; qualified as a Lead Auditor for ISO9000 Quality Management Systems, auditing dental laboratories and dental practices; and was also a member of the panel of examiners for the National Examination Board for Dental Nurses for twenty years.

He has lectured on courses for dental nurses and was co-author of a book: Essential Examination Aid for Dental Nurses. He also had articles published on general dental subjects in dental magazines and one in the British Dental Journal (1972) on the subject of treating what were then classified as handicapped patients in a general practice environment.

The need to develop the Dental Office Systems described in this book arose from a desire to streamline the paper-based patient recall method being used at the time, which became more and more difficult to manage. The advent of small micros and associated software, as described in the book, enabled this author to develop his system which paid for itself by generating more patient recalls which otherwise would not have been possible. It also enabled the development of associated office systems for that type of small business.

Although fully retired from clinical practice now, Dr Rich is still a member of the UK General Dental Council's complaints panel for resolving disputes between patients and their dentists.