Managing Quality Service in Hospitality : How Organizations Achieve Excellence in the Guest Experience

Ford, Robert C., Heaton, Cherrill P., Sturman, Michael C.

ISBN 10: 1439060320 / ISBN 13: 9781439060322

Published by Delmar Cengage Learning, 2011

Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 45907346-20

Synopsis:

MANAGING QUALITY SERVICE IN HOSPITALITY: HOW ORGANIZATIONS ACHIEVE EXCELLENCE IN THE GUEST EXPERIENCE, 1st edition teaches the concept of treating customers as guests and creating a "WOW" experience for them. Many other texts in this subject area skip over guest-focused service strategy in hospitality or service This text fully covers the topic of managing hospitality organizations by using academic studies and real life experience from companies like Walt Disney Company, Marriott, Ritz-Carlton, Darden Restaurants, Southwest Airlines and many others. The text is written in three sections: strategy, staffing, and systems. Each chapter includes at suggested hospitality activities for students, in which students are encouraged to visit local organizations to talk with guests, employees and managers to obtain a variety of perspectives on the guest experience. Other activities will have students going to the internet to visit established sites for hospitality organizations. Real and hypothetical hotels, restaurants, and other business types found in the hospitality industry are included as case studies giving the opportunity for discussion of hospitality concepts and principles. "Ethics in Business" segments encourage students to analyze ethical issues associated with chapter topics. Each chapter opens with learning objectives and discussion questions at the end. The included Instructor's Guide provides answers to the end-of-chapter questions and to the discussion questions following the chapter cases, additional field exercises in hospitality, true-false and multiple-choice quizzes, and additional material to assist the instructor in preparing course outlines and lesson plans, providing the best known about managing hospitality organizations big or small.

Review: [This text] has got almost everything that I want to teach an undergraduate student in the area of hospitality customer service management compressed in around 400 pages. ... I have not yet found a real 'competitor' for this book. While there are so many books that deal with hospitality consumer behavior / marketing / management, none of them offer a 'real-life feel' like this book. This book discusses a lot of theory, but the readers will feel as if theory is emerged from practice and not vice versa: that is a really positive aspect of this book.Babu P George, University of Southern Mississippi

Bibliographic Details

Title: Managing Quality Service in Hospitality : ...
Publisher: Delmar Cengage Learning
Publication Date: 2011
Binding: Hardcover
Condition: Good