Managing Outside Pressure: Strategies for Preventing Corporate Disasters
Language: English
Published by John Wiley & Sons, 1998
- Hardcover
- New

Seller: Books Puddle, Woodside, NY, U.S.A.Books Puddle
AbeBooks seller since November 22, 2018
Condition: New
£ 77.81
Quantity: 1 available
Add to basketItem description from seller
pp. 268.
Seller Inventory # 26371861
- Title
- Managing Outside Pressure: Strategies for Preventing Corporate Disasters
- Author
- Ulrich Steger Matthias Winter
- Publisher
- John Wiley & Sons
- Publication year
- 1998
- Condition
- New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0471979333
- ISBN 13
- 9780471979333
"We have learned a that a company needs to establish and promote a dialogue with all its stakeholders. In brief: you can only realize what you can communicate. Against this background, I find this book to be very helpful in identifying and assessing issues that have the potential to develop into corporate crises." Jürgen Dorman CEO of Hoechst Corporation
"You don't have to be a giant like Nike, Shell or Texaco to come unstuck as campaigners spotlight your real (or perceived) corporate weakness. Winter and Steger provide excellent advice on how to predict and manage external pressures. Remember, though, the real trick is to use such pressures to drive internal change." John Elkington Chairman, SustaiAbility; author, Cannibals with Forks: The triple bottom line of 21st century business
"Brand and reputation are ever more important for value creation. Matthias Winter and Ulrich Steger launch a powerful new tool to manage reputation. It arms managers with a smart detector for potential public sparks or powder kegs. It offers options to keep them safely apart and rather design win-win solutions." Claude Fussler Vice-President for the Environment, Dow Europe
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Books Puddle
Woodside, NY, U.S.A.
AbeBooks seller since November 22, 2018
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