Managing the Media : Proactive Strategy for Better Business-Press Relations

Language: English

Published by Praeger, 1987

0899301568 / 9780899301563

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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Hardcover

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nach der Bestellung gedruckt Neuware - Printed after ordering - Emphasizing the need for businesses to take a proactive approach to media relations, examines methods and techniques used by executives to develop successful press relations. Marketing News Media relations is a hot topic on today's business agenda. This timely book advocates that business take a proactive approach to media relations to prevent biased treatment. Various strategies are developed and techniques that executives can use are explored. Many case examples are cited of campaigns waged by companies in diverse circumstances. It is based on a national survey of business executives of the Fortune 1,000 largest corporations and journalists from the nation's largest newspapers.

Seller Inventory # 9780899301563

Title
Managing the Media : Proactive Strategy for Better Business-Press Relations
Author
Fred J. Evans
Publisher
Praeger
Publication year
1987
Condition
Neu
Binding
Buch
Language
English
ISBN 10
0899301568
ISBN 13
9780899301563
Item weight
380 grams
Dimensions
222x145x14 mm

AHA-BUCH GmbH

Einbeck, Germany

5-star seller

AbeBooks seller since August 14, 2006

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Einbeck, Germany 37574

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