Managing Media Companies

Language: English

Published by John Wiley and Sons Inc, US, 2012

047071395X / 9780470713952

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Seller: Rarewaves.com UK, London, United KingdomRarewaves.com UK

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Softcover

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The authors of this book have made an in depth study of the strategies and management practices of leading media companies and have identified the core competences media companies need to have to win in the new world. The book is strongly focused on applicability and combines long standing best practice principles with innovative approaches for staying ahead. It systematically discusses competences needed in each of the key functional areas in the media companies drawing on examples from all main media sectors.

Seller Inventory # LU-9780470713952

Title
Managing Media Companies
Author
Annet Aris, Jacques Bughin
Publisher
John Wiley and Sons Inc, US
Publication year
2012
Condition
New
Binding
Paperback
Language
English
ISBN 10
047071395X
ISBN 13
9780470713952
Edition
2nd Edition
Item weight
744 grams

Rarewaves.com UK

London, United Kingdom

5-star seller

AbeBooks seller since June 11, 2025

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