VG/-. No DJ. 370 pp. Board edges lightly rubbed; corners bumped. Spine tight, square. Interior very clean, bright. No marks. Very nice reading/reference copy.

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Bibliographic Details

Title

Managing the Marketing Functions : The Challenge of Customer-Centered Enterprise

Publisher

New York, NY, U.S.A.: McGraw-Hill Companies, The, 1988

Publication Date

1988

Language

English

ISBN 10

0070684413

ISBN 13

9780070684416

Binding

Hardcover

Condition

Very Good

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About this title

Synopsis

Tells how to handle twenty-five marketing functions, develop new products, conduct market research set competitive prices, acquire marketing information, and evaluate progress

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We accept checks and money orders only. Credit cards accepted through ABE-Commerce. Returns accepted within 14 days of sale. Refunds of postage only if book has been improperly described. Media mail shipping $3.95 for first book. Priority mail starts at $11.50 within US.Overseas buyers should expect a minimum shipping charge of $25.00. No returns on print-on-demand photo copies. Contact information: Owner: Linda F. Laugen. Business address, email, phone number: 40 Gannet Hollow Place, The Woodla...

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