Managing Innovation : Integrating Technological, Market, and Organizational Change

Tidd, Joe, Pavitt, Keith, Bessant, John R.

ISBN 10: 0471496154 / ISBN 13: 9780471496151

Published by Wiley & Sons, Incorporated, John, 2001

About this Item

Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # GRP67612004

Bibliographic Details

Title: Managing Innovation : Integrating ...

Publisher: Wiley & Sons, Incorporated, John

Publication Date: 2001

Binding: Soft cover

Condition: Very Good

Edition: 2nd Edition.

About this title

Synopsis:

The first edition of Managing Innovation has become established as the leading textbook on innovation and technology management in the European market. The authors are leading international figures in their field and the new edition will include coverage of the latest, most up-to-date research on the management of innovation The aim is to provide a management text for postgraduate students of MBA and MSc courses which covers the management of technological, market and organisational innovation in a comprehensive but accessible manner. Each of the chapters draws on the latest research to develop frameworks for students to understand and apply the material, and includes brief case studies to illustrate key themes.

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