Managing Green Issues
Curtin, Tom
ISBN 10: 023050003X ISBN 13: 9780230500037
Published by Palgrave Macmillan, 2006
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About this Item
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Synopsis:
Green issues have a large impact on how an organization is seen and huge implications for the organization's success, brand values and the sales decisions of consumers towards its products. This thoroughly updated practical book guides the modern organization on how to channel environmental issues to gain competitive advantage.
About the Author:
TOM CURTIN has worked for a number of companies in Public Relations and Corporate Communications. He now runs his own consultancy company, Green Issues, which specializes in the management of green issues, and he is a freelance business writer and journalist. He is a visiting professor at the International Institute for Management Development (IMD) in Switzerland. Tom has also lectured on Public Relations at the Universities of Bournemouth and Brighton.
For more information visit the website at www.curtinandco.com
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Bibliographic Details
Title: Managing Green Issues
Publisher: Palgrave Macmillan
Publication Date: 2006
Binding: Hardcover
Condition: As New
Edition: 2nd Edition