Managing Global Strategy: Developing an Effective Strategy in International Business
Language: English
Published by Routledge 2020-10-22, 2020
- Hardcover
- New
Seller: Chiron Media, Wallingford, United KingdomChiron Media
AbeBooks seller since August 2, 2010
Condition: New
£ 158.10
Quantity: 5 available
Add to basketSeller Inventory # 6666-TNFPD-9780367468552
- Title
- Managing Global Strategy: Developing an Effective Strategy in International Business
- Author
- William H. A. Johnson
- Publisher
- Routledge 2020-10-22
- Publication year
- 2020
- Condition
- New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0367468557
- ISBN 13
- 9780367468552
This concise, practical textbook clearly explains how to go about developing and implementing a global strategy for any organization, from Born Global start-ups, to more established large companies struggling to manage their global extensions, to nonprofits including non-governmental organizations (NGOs) and charities.
Written clearly and concisely, this volume brings together multiple tools, models and frameworks into one resource to guide a successful global strategy development and implementation process. Issues covered include:
• Internal and external environmental analyses;
• Cross-cultural communication;
• Structural considerations;
• Leadership and motivation;
• Foreign market entry, mergers, alliances and acquisitions.
Upper-level undergraduate and postgraduate students of global business will appreciate this accessible guide to a highly complex endeavor, as will practicing managers in global organizations seeking a ready reference. Instructors will also value the outline of a semester-long project keyed to the book, developed and tested by the author.
"Synopsis" may belong to another edition of this title.
About the Author
William H. A. Johnson is Associate Professor of Management at Pennsylvania State University Behrend, Erie, United States. His research and teaching are at the nexus of innovation, strategy and international management.
"About the title" may belong to another edition of this title.
Chiron Media
Wallingford, United Kingdom
AbeBooks seller since August 2, 2010
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