Managing Global Customers (Hardcover)
Language: English
Published by Oxford University Press, Oxford, 2007
- Hardcover
- New
Seller: Grand Eagle Retail, Bensenville, IL, U.S.A.Grand Eagle Retail
AbeBooks seller since October 12, 2005
Condition: New
£ 100.15
Quantity: 1 available
Add to basketItem description from seller
Hardcover. Multinational companies need to manage their relationships with multinational customers with a globally integrated approach. This book provides a systematic framework for developing and implementing such global customer management programs. It draws on in-depth research at over 20 major U.S. and European multinational companies, such as ABB, Bechtel, BP, Bosch, British Airways, Carrefour, Daimler-Chrysler, Hewlett-Packard, HSBC, IBM, Schlumberger, Shell, Siemens,Tesco, Unilever, Vodafone, Wal-Mart, and Xerox.Readers will learn how to think about managing global customers in the context of their overall globalstrategy develop effective global customer management programs overcome barriers to implementation and success build better relationships with important customers get the entire company to engage with managing global customersThis book takes a strategic, total business, and not just sales approach to managing global customers. It also takes a customer as well as a supplier perspective. The book providesguidance on both strategy and implementation. Yip and Bink's Managing Global Customers takes a systematic and logic driven approach, yet provides many creative insights and practical advice.ManagingGlobal Customers highlights the rewards of taking a step beyond global account management to create a Global Customer Management approach, integrating globally all aspects of the relationship between supplier and customer. The book gives a framework that guides international companies in using their relationships with global customers to their full potential.George Yip, author of the widely-praised Total Global Strategy, and Audrey Bink tackle in-depthone of the most important aspects of global strategy: How to manage global customers. This book highlights the rewards of taking a step beyond global account management to create a Global Customer Management approach, integrating globally all aspects of the relationship between supplier and customer. It gives a framework that guides international companies in using their relationships with global customers to their full potential. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…
Seller Inventory # 9780199229833
- Title
- Managing Global Customers (Hardcover)
- Author
- George S. Yip
- Publisher
- Oxford University Press, Oxford
- Publication year
- 2007
- Condition
- new
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 019922983X
- ISBN 13
- 9780199229833
- Series
- Book 5 of 58: An Integrated Approach
"Synopsis" may belong to another edition of this title.
About the Author
Audrey Bink is Marketing and Communications at Delft University of Technology, the Netherlands. She previously held a research position at London Business School, with her work focusing on Global Customer-Supplier Management. As a product manager and market development manager, Audrey has also been active in global industrial marketing at DMV International, the ingredients division of dairy cooperative Campina. She holds an M.Sc. in Industrial Engineering and Management Science from Eindhoven University of Technology (The Netherlands).
"About the title" may belong to another edition of this title.
Grand Eagle Retail
Bensenville, IL, U.S.A.
AbeBooks seller since October 12, 2005
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