Managing As Designing

Richard J. Boland

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Language: English

Published by Stanford University Press, US, 2004

0804746745 / 9780804746748

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Managing as Designing explores "the design attitude," a new focus for analysis and decision making for managers that draws on examples of decision making and leadership in architecture, art, and design. Based on a series of conference papers given at the opening of the Peter B. Lewis Building (designed by Frank Gehry) at the Weatherhead School of Management, Case Western Reserve University, the book includes keynote speeches from Frank Gehry and Karl Weick. The premise of this book is that managers should act not only as decision makers, but also as designers. Though decision and design are inextricably linked in management action, managers and scholars have too long emphasized the decision face of management over the design face. In a series of essays from a multitude of disciplines, the authors develop a theory of the design attitude in contrast to the more traditionally accepted and practiced decision attitude. The book will appeal primarily to scholars of management theory and organization strategy and managers, with many contributions from a variety of academic backgrounds including architecture, sociology, design, history, choreography, strategy, economics, music, and accounting. There is a potential for strong crossover appeal to these groups, especially to those people and groups interested in design and product development.…

Seller Inventory # LU-9780804746748

Title
Managing As Designing
Author
Richard J. Boland
Publisher
Stanford University Press, US
Publication year
2004
Condition
New
Binding
Hardback
Language
English
ISBN 10
0804746745
ISBN 13
9780804746748
Item weight
544 grams

Rarewaves USA

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