Managing Customers As Investments: The Strategic Value Of Customers In The Long Run

Gupta, Sunil, Lehmann, Donald R.

ISBN 10: 0131428950 ISBN 13: 9780131428959
Published by Wharton School Pub, 2005
Language: English
Condition: Used - Very good Hardcover

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Used - Hardcover

Condition: Used - Very good

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