Managing Customer Profitability in a Saturated and Competitive Market

Language: English

Published by LAP LAMBERT Academic Publishing Feb 2011, 2011

3844307397 / 9783844307399

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Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermanyBuchWeltWeit Ludwig Meier e.K.

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This item is printed on demand - it takes 3-4 days longer - Neuware -In a saturated and competitive market, the dynamic nature of customers' behavior increases the unsteadiness and unpredictability of customer profitability, making marketing planning and tactics development inefficient and ineffective. This book provides a framework of Customer Profitability Management (CPM) and its implementation that enables a firm to be more responsive to customer needs and facilitates the growth of customer equity. 92 pp. Englisch.

Seller Inventory # 9783844307399

Title
Managing Customer Profitability in a Saturated and Competitive Market
Author
Hsiao-Fan Wang
Publisher
LAP LAMBERT Academic Publishing Feb 2011
Publication year
2011
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
3844307397
ISBN 13
9783844307399
Item weight
155 grams
Dimensions
220x150x6 mm

BuchWeltWeit Ludwig Meier e.K.

Bergisch Gladbach, Germany

5-star seller

AbeBooks seller since January 11, 2012

Shipping rates from Germany to U.S.A.

Item5 to 15 business days5 to 15 business days
First item£ 19.76£ 19.76
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BuchWeltWeit Ludwig Meier e.K.

Germany