Managing Customer Expectations

Language: English

Published by LAP LAMBERT Academic Publishing Sep 2009, 2009

3838317173 / 9783838317175

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This item is printed on demand - Print on Demand Titel. Neuware -An organization''s success and even survival depends on its ability to fulfill its customers'' expectations. Thus, understanding customers'' expectations and especially the variables that influence these expectations are fundamental for any organization. The service marketing literature has given considerable attention to a wide variety of variables that influence customers'' expectations. However, only limited attention has been given to customer demographic characteristics and personality. The purpose of this work is to explore these influences. Specifically, this work examines the influence of four personality traits (positive and negative affect, agreeableness, conscientiousness, and optimism/pessimism) and four demographic characteristics (age, gender, level of education, and income level) on two levels of customer expectations - desired and adequate. This book fits both practitioners and academics audiences. Executives and managers can use this work to better understand what their customers want. Professors and students can use this book to gain in- depth knowledge to the area of customer expectations.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 120 pp. Englisch.

Seller Inventory # 9783838317175

Title
Managing Customer Expectations
Author
Nadav Goldschmidt
Publisher
LAP LAMBERT Academic Publishing Sep 2009
Publication year
2009
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
3838317173
ISBN 13
9783838317175
Item weight
197 grams
Dimensions
220x150x8 mm

buchversandmimpf2000

Emtmannsberg, BAYE, Germany

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