Managing Customer Expectations
Language: English
Published by LAP LAMBERT Academic Publishing Sep 2009, 2009
- Softcover
- New
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermanyBuchWeltWeit Ludwig Meier e.K.
AbeBooks seller since January 11, 2012
Condition: New
£ 43.22
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Add to basketItem description from seller
This item is printed on demand - it takes 3-4 days longer - Neuware -An organization's success and even survival depends on its ability to fulfill its customers' expectations. Thus, understanding customers' expectations and especially the variables that influence these expectations are fundamental for any organization. The service marketing literature has given considerable attention to a wide variety of variables that influence customers' expectations. However, only limited attention has been given to customer demographic characteristics and personality. The purpose of this work is to explore these influences. Specifically, this work examines the influence of four personality traits (positive and negative affect, agreeableness, conscientiousness, and optimism/pessimism) and four demographic characteristics (age, gender, level of education, and income level) on two levels of customer expectations - desired and adequate. This book fits both practitioners and academics audiences. Executives and managers can use this work to better understand what their customers want. Professors and students can use this book to gain in- depth knowledge to the area of customer expectations. 120 pp. Englisch. …
Seller Inventory # 9783838317175
- Title
- Managing Customer Expectations
- Author
- Nadav Goldschmidt
- Publisher
- LAP LAMBERT Academic Publishing Sep 2009
- Publication year
- 2009
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- English
- ISBN 10
- 3838317173
- ISBN 13
- 9783838317175
- Item weight
- 197 grams
- Dimensions
- 220x150x8 mm
"Synopsis" may belong to another edition of this title.
About the Author
"About the title" may belong to another edition of this title.
BuchWeltWeit Ludwig Meier e.K.
Bergisch Gladbach, Germany
AbeBooks seller since January 11, 2012
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