Managing (e) Business Transformation
Shamza Khan M. Lynne Markus Guy Gable Ali Farhoomand
ISBN 10: 1403944377 ISBN 13: 9781403944375
Published by MacMillan, 2004
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Managing (e)Business Transformation comprises text and cases designed to show students how a business can be transformed into an internetworked enterprise where IT infrastructures are used to link customers, suppliers, partners and employees to create superior economic value. The book is written based on the premise that integrating internet technologies throughout the value chain is crucial to building and managing customer relationships. Importantly, it underscores the centrality of basic business and economic principles within the context of a networked environment. The book builds on established business and economic theories, concepts and fundamentals to show that 'e-business' will soon be synonymous with 'business'. The book takes a strong managerial perspective, especially popular with MBA students, to argue that the internet is simply an enabling technology, which allows firms to build the infrastructure needed to operate in an evolving business world. The application of theory/concepts is emphasized throughout and contains a range of international case studies enhance the learning experience. This book is a must for all students studying e-business strategy at undergraduate, MBA and postgraduate level.
Also available is a companion website with extra features to accompany the text, please take a look by clicking below -
http://www.palgrave.com/business/farhoomand/index.asp
About the Author: ALI FARHOOMAND is an Associate Professor and Director of the Center for Asian Business Cases at the University of Hong Kong, Hong Kong.; GUY GABLE is Professor of Information Systems at Queensland University of Technology, Australia.; M. LYNNE MARKUS is Trustee Professor of Management at Bentley College, Boston, Massachusetts, USA.; SHAMZA KHAN is a writer and consultant based in London, UK.
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Bibliographic Details
Title: Managing (e) Business Transformation
Publisher: MacMillan
Publication Date: 2004
Binding: Hardcover
Condition: New
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ISBN 10: 1403944377
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Hardcover. Condition: new. Hardcover. Managing (e)Business Transformation comprises text and cases designed to show students how a business can be transformed into an internetworked enterprise where IT infrastructures are used to link customers, suppliers, partners and employees to create superior economic value. The book is written based on the premise that integrating internet technologies throughout the value chain is crucial to building and managing customer relationships. Importantly, it underscores the centrality of basic business and economic principles within the context of a networked environment. The book builds on established business and economic theories, concepts and fundamentals to show that 'e-business' will soon be synonymous with 'business'. The book takes a strong managerial perspective, especially popular with MBA students, to argue that the internet is simply an enabling technology, which allows firms to build the infrastructure needed to operate in an evolving business world. The application of theory/concepts is emphasized throughout and contains a range of international case studies enhance the learning experience. This book is a must for all students studying e-business strategy at undergraduate, MBA and postgraduate level. Also available is a companion website with extra features to accompany the text, please take a look by clicking below - asp Managing (e)Business Transformation comprises text and cases designed to show students how a business can be transformed into an internet- worked enterprise where IT infrastructures are used to link customers, suppliers, partners and employees to create superior economic value. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Seller Inventory # 9781403944375
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Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. By placing ebusiness in a business transformation context students are encouraged to view ebusiness as a strategic tool that can enhance the entire value chain of an organization Diversity of cases ensures a balanced analysis of ebusiness across differe. Seller Inventory # 194602053
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