Managing Business Interfaces
Language: English
Published by Springer US, 2003
Series: Book 4 of 8 - International Series in Quantitative Marketing
- Hardcover
- New
Seller: moluna, Greven, Germanymoluna
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Condition: New
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Add to basketItem description from seller
Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Amiya Chakravarty is a big name in production manufacturing and Josh Eliashberg is a huge name in marketingOne of the first books that examines the interface of Marketing and Production, with the chapters written by well-known people in the field.
Seller Inventory # 4095201
- Title
- Managing Business Interfaces
- Author
- Chakravarty, A. K.|Eliashberg, J.
- Publisher
- Springer US
- Publication year
- 2003
- Condition
- New
- Binding
- Gebunden
- Language
- English
- ISBN 10
- 1402076142
- ISBN 13
- 9781402076145
- Series
- Book 4 of 8: International Series in Quantitative Marketing
Integration is an important and practical matter in today's globalized commerce. This has led companies and organizations to place increasing emphasis on creating a seamless workflow environment from one business function to another. The academic research community recognizes the importance of providing problem-solving direction to the different, and sometimes conflicting, functional perspectives of marketing, engineering, logistics, and manufacturing. The research streams that characterize these issues are in the domain of business interfaces. These include the benefits of coordination, new product development, product portfolio management, supply chain coordination, and partnerships and collaboration in the internet space.
Managing Business Interfaces: Marketing, Engineering, and Manufacturing Perspectives provides state-of-the-art summary as well as new thoughts in managing business interfaces. Through eleven invited chapters, it brings together the latest developments in leading edge research related to new product development, supply chain management, e-business operations, and field studies.
"Synopsis" may belong to another edition of this title.
From the Back Cover
Within companies and organizations there is an increased emphasis on making different functional areas work together seamlessly. These developments have led to an increased emphasis on research and practice in business that integrate the functional areas within and between business entities. The research community has recognized the importance of addressing these different, and often conflicting, business perspectives. This has led to research streams that address issues characterizing the domain of business interfaces. These include the benefits of coordination, new product development, product portfolio management, supply chain coordination, and partnerships and collaboration in the Internet space.
MANAGING BUSINESS INTERFACES: Marketing, Engineering, and Manufacturing Perspectives provides state-of-the-art summary as well as new thoughts, in managing business interfaces. Through eleven invited chapters it brings together the latest developments in leading edge research related to new product development, supply chain management, e-business operations, and field studies. The book is organized into four parts:
―New Products and Existing Product Portfolio Management:
Chapter Authors: Richard M. Franza & Cheryl Gaimon; and Juin-Kuan Chong, Teck-Hua Ho and Christopher S. Tang
―Supply Chain Coordination:
Chapter Authors: Candace A. Yano & Stephen M. Gilbert; Ganesh Iyer and V. Padmanabhan; and S. Chan Choi, Lei Lei, and Qiang Wang
―Interfaces in the Internet Space:
Chapter Authors: Richard Steinberg; T.C.A. Bashyam & Uday S. Karmarkar; and Amiya K. Chakravarty
―Field Studies and Real-World Evidence:
Chapter Authors: Akhilesh Bajaj, Sunder Kekre, & Kannan Srinivasan; K. Ravi Kumar & George C. Hadjinicola; and Uday S. Karmarkar & Milind M. Lele
"About the title" may belong to another edition of this title.
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