Managing Brand You: 7 Steps to Creating Your Most Successful Self
Wilson, Jerry; Blumenthal, Ira
Language: English
Published by AMACOM, 2008
- Softcover
- Used
Seller: Gulf Coast Books, Cypress, TX, U.S.A.Gulf Coast Books
AbeBooks seller since June 27, 2017
Condition: Used - Good
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Add to basketSeller Inventory # 0814437753-3-36391801
- Title
- Managing Brand You: 7 Steps to Creating Your Most Successful Self
- Author
- Wilson, Jerry; Blumenthal, Ira
- Publisher
- AMACOM
- Publication year
- 2008
- Condition
- Good
- Binding
- paperback
- Language
- English
- ISBN 10
- 0814437753
- ISBN 13
- 9780814437759
- Item weight
- 12 ounces
- Dimensions
- 6x0x9
This book reveals a proven seven-step process for personal brand building that can help anyone achieve greater professional success.
Nationally respected brand experts Jerry Wilson and Ira Blumenthal have helped some of the most exceptional companies and individuals in the world perfect their images. In this helpful guide, they provide the same advice, tips, and tools to help you do the same.
Using illuminating examples from successful corporations like Coca-Cola and Starbucks as well as high-profile celebrities like Bono and Oprah, Managing Brand You offers you a start-to-finish guide in which you will learn how to:
- conduct a self-analysis,
- create a unique identity,
- define their objectives,
- discover their passions,
- create a plan,
- put that plan into action,
- and monitor their progress.
We all have qualities that shape and influence how the people in our lives see us and how we see ourselves. Wise and insightful, Managing Brand You will help you identify what it is that makes you unique and communicate it in a way that helps you reach your career goals.
"Synopsis" may belong to another edition of this title.
About the Author
Jerry S. Wilson (Atlanta, GA) is a noted speaker and senior vice president at The Coca-Cola Company.
Ira Blumenthal (Atlanta, GA) is a highly respected brand consultant, author, speaker, and university educator who has counseled high-profile brand clients such as Coca-Cola, Disney, Marriott, Nestl', and American Airlines.
"About the title" may belong to another edition of this title.
Gulf Coast Books
Cypress, TX, U.S.A.
AbeBooks seller since June 27, 2017
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Gulf Coast Books, LLC
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