Managing Across Cultures : The Seven Keys to Doing Business With a Global Mindset
Solomon, Charlene Marmer; Schell, Michael S.
Language: English
Published by McGraw Hill, 2009
- Hardcover
- Used
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- Title
- Managing Across Cultures : The Seven Keys to Doing Business With a Global Mindset
- Author
- Solomon, Charlene Marmer; Schell, Michael S.
- Publisher
- McGraw Hill
- Publication year
- 2009
- Condition
- good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0071605851
- ISBN 13
- 9780071605854
hether you run a giant corporation or workin a small business, it’s more than likely thatyou regularly deal with people of differentcultures―from customers and suppliers tosalespeople and colleagues.
It simply can’t be overstated: You will havetrouble succeeding in business today if youdon’t appreciate and know how to activelymanage global cultural diversity. ManagingAcross Cultures examines why people aroundthe world behave as they do and providesactionable tactics for succeeding in today’sglobal business environment.
Experts in the field of cross-cultural training,Michael Schell and Charlene Solomondescribe seven readily recognizable behaviorsand explain what they mean, how tointerpret them, and most importantly, howto respond to them.
Managing Across Cultures is filled with casestudies illustrating the importance of understandingand dealing with cultural differencesin all aspects of business. You’ll learn how:
- Intel’s powerful global corporateculture is a critical element of itshistoric success
- Colgate-Palmolive integratescultural understanding into itsglobal marketing programs
- GE adapts its effectivemanagement style to localbusiness cultures
You’ll also find out how underestimatingcultural influence caused serious problemsfor organizations like DaimlerChrysler andWal-Mart.
Managing Across Cultures takes you far beyondother books that simply catalog thecustoms, gestures, and language vagaries ofother cultures. This in-depth, strategic guidewill help in every facet of business―fromhiring and motivating employees to developingwinning sales pitches and marketingcampaigns.
"Synopsis" may belong to another edition of this title.
About the Author
Michael S. Schell is CEO and president of RW3. He has founded and successfully managed several global businesses, including Windham International, the first integrated global mobility and intercultural training organization, and has been a pioneer in developing intercultural training models.Solomon and Schell are also the authors of Capitalizing on the Global Workforce
McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide
"About the title" may belong to another edition of this title.
GreatBookPrices
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