Managing Across Borders: The Transnational Solution

Christopher A. Bartlett, Sumantra Ghoshal

ISBN 10: 0875843034 ISBN 13: 9780875843032
Published by Harvard Business School Press, 1991
Used Hardcover

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Synopsis:

The economic liberalization of Eastern Europe, the single European market and the rise of industrialization in Asia call for a fresh approach to international business. This book shows how to analyze the economic, social and political changes and to develop appropriate responses. The book analyzes trade policy in a number of countries, explores the movement of capital and examines balance of payments situations around the world. It then sees how these various factors bear upon the competitiveness of US firms. Meier stresses the need to develop a clear yet flexible global vision in a world which is rapidly altering.

Review: “Highly readable…Valuable lessons for companies in a wide range of industries and sizes" -- The Financial Times

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Bibliographic Details

Title: Managing Across Borders: The Transnational ...
Publisher: Harvard Business School Press
Publication Date: 1991
Binding: Hardcover
Condition: Acceptable

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