The Manager's Guide to Distribution Channels
Language: English
Published by McGraw-Hill Education, 2004
- Hardcover
- New
Condition: New
£ 57.47
Quantity: 2 available
Add to basketItem description from seller
Channel management has become one of the most important components of a firm's competitive strategy, with mistakes often costing companies millions--and channel managers their careers. The Manager's Guide to Distribution Channels provides managers and decision makers with proven tools and go-to-market strategies for refining channel strategies and managing distribution relationships. Self-assessment tools combine with real world cases and examples to give managers a non-theoretical, balanced blend of thought-provoking insights and hands-on tactics. Sprache: Englisch Gewicht in Gramm: 504.
Seller Inventory # IB-18097165
- Title
- The Manager's Guide to Distribution Channels
- Author
- Linda Gorchels, Edward J. Marien, Chuck West
- Publisher
- McGraw-Hill Education
- Publication year
- 2004
- Condition
- Neu
- Binding
- Gebundene Ausgabe
- Language
- English
- ISBN 10
- 0071428682
- ISBN 13
- 9780071428682
- Item weight
- 504 grams
The Manager's Guide to Distribution Channels provides managers and decision makers with proven tools and go-to-market strategies for refining channel strategies and managing distribution relationships.
Self-assessment tools combine with real world cases and examples to give managers a non-theoretical, balanced blend of thought-provoking insights and hands-on tactics.
"Synopsis" may belong to another edition of this title.
About the Author
"About the title" may belong to another edition of this title.
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