The Manager's Guide to Competitive Intelligence
Language: English
Published by Bloomsbury Publishing Plc, US, 2003
- Hardcover
- New
Seller: Rarewaves.com UK, London, United KingdomRarewaves.com UK
AbeBooks seller since June 11, 2025
Condition: New
£ 102.95
Quantity: Over 20 available
Add to basketItem description from seller
There is very little material available that provides practical, hands-on assistance for the CI professional who is providing CI to one client-his or her employer-and who constitutes the largest single group of CI practitioners in existence. This book meets that need by serving as a desk reference for CI managers to help them understand their own circumstances and determine what works best for them.Competitive intelligence (CI) is now becoming a mature profession. With that maturation comes the need to develop and understand the how's and why's of managing CI, as distinguished from understanding how CI works. There is very little material available that provides practical, hands-on assistance for the CI professional who is providing CI to one client-his or her employer-and who constitutes the largest single group of CI practitioners in existence. This book meets that need by serving as a desk reference for CI managers to help them understand their own circumstances and determine what works best for them. In addition to providing hints on diagnosing individual situations, many forms and checklists that the manager can use immediately are included.…
Seller Inventory # LU-9781567205718
- Title
- The Manager's Guide to Competitive Intelligence
- Author
- John J. McGonagle, Carolyn M. Vella
- Publisher
- Bloomsbury Publishing Plc, US
- Publication year
- 2003
- Condition
- New
- Binding
- Hardback
- Language
- English
- ISBN 10
- 1567205712
- ISBN 13
- 9781567205718
- Item weight
- 567 grams
Competitive intelligence (CI) is now becoming a mature profession. With that maturation comes the need to develop and understand the how's and why's of managing CI, as distinguished from understanding how CI works. There is very little material available that provides practical, hands-on assistance for the CI professional who is providing CI to one client—his or her employer—and who constitutes the largest single group of CI practitioners in existence. This book meets that need by serving as a desk reference for CI managers to help them understand their own circumstances and determine what works best for them. In addition to providing hints on diagnosing individual situations, many forms and checklists that the manager can use immediately are included.
"Synopsis" may belong to another edition of this title.
About the Author
CAROLYN M. VELLA is the founder of the Helicon Group. The author of numerous articles on competitive intelligence, she is the recipient of the Meritorious Award from the Society of Competitive Intelligence Professionals.
"About the title" may belong to another edition of this title.
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London, United Kingdom
AbeBooks seller since June 11, 2025
Shipping rates from United Kingdom to U.S.A.
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