The Manager's Guide to Competitive Intelligence (Hardcover)
Language: English
Published by Bloomsbury Publishing Plc, Westport, 2003
- Hardcover
- New
Seller: CitiRetail, Stevenage, United KingdomCitiRetail
AbeBooks seller since June 29, 2022
Condition: New
£ 87.99
Quantity: 1 available
Add to basketItem description from seller
Hardcover. There is very little material available that provides practical, hands-on assistance for the CI professional who is providing CI to one clienthis or her employerand who constitutes the largest single group of CI practitioners in existence. This book meets that need by serving as a desk reference for CI managers to help them understand their own circumstances and determine what works best for them.Competitive intelligence (CI) is now becoming a mature profession. With that maturation comes the need to develop and understand the how's and why's of managing CI, as distinguished from understanding how CI works. There is very little material available that provides practical, hands-on assistance for the CI professional who is providing CI to one clienthis or her employerand who constitutes the largest single group of CI practitioners in existence. This book meets that need by serving as a desk reference for CI managers to help them understand their own circumstances and determine what works best for them. In addition to providing hints on diagnosing individual situations, many forms and checklists that the manager can use immediately are included. There is very little material available that provides practical, hands-on assistance for the CI professional who is providing CI to one clienthis or her employerand who constitutes the largest single group of CI practitioners in existence. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.…
Seller Inventory # 9781567205718
- Title
- The Manager's Guide to Competitive Intelligence (Hardcover)
- Author
- John J. McGonagle
- Publisher
- Bloomsbury Publishing Plc, Westport
- Publication year
- 2003
- Condition
- new
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1567205712
- ISBN 13
- 9781567205718
Competitive intelligence (CI) is now becoming a mature profession. With that maturation comes the need to develop and understand the how's and why's of managing CI, as distinguished from understanding how CI works. There is very little material available that provides practical, hands-on assistance for the CI professional who is providing CI to one client—his or her employer—and who constitutes the largest single group of CI practitioners in existence. This book meets that need by serving as a desk reference for CI managers to help them understand their own circumstances and determine what works best for them. In addition to providing hints on diagnosing individual situations, many forms and checklists that the manager can use immediately are included.
"Synopsis" may belong to another edition of this title.
About the Author
CAROLYN M. VELLA is the founder of the Helicon Group. The author of numerous articles on competitive intelligence, she is the recipient of the Meritorious Award from the Society of Competitive Intelligence Professionals.
"About the title" may belong to another edition of this title.
CitiRetail
Stevenage, United Kingdom
AbeBooks seller since June 29, 2022
Shipping rates from United Kingdom to U.S.A.
| Item | 7 to 14 business days | 7 to 60 business days |
|---|---|---|
| First item | £ 37.00 | £ 37.00 |
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