Managerial Economics + New Myeconlab With Pearson Etext Access Card
Perloff, Jeffrey M.; Brander, James A.
Language: English
Published by Prentice-Hall, 2013
- Hardcover
- New
Seller: Majestic Books, Hounslow, United KingdomMajestic Books
AbeBooks seller since January 19, 2007
Condition: New
£ 164.75
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Add to basketItem description from seller
pp. 800.
Seller Inventory # 96421376
- Title
- Managerial Economics + New Myeconlab With Pearson Etext Access Card
- Author
- Perloff, Jeffrey M.; Brander, James A.
- Publisher
- Prentice-Hall
- Publication year
- 2013
- Condition
- New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0133457087
- ISBN 13
- 9780133457087
ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products.
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Economics is a powerful tool that can help managers to manage effectively. InManagerial Economics and Strategy Jeffrey Perloff and James Brander use real-world issues and examples from actual markets to show future managers how economic principles can be used in business decisions.
In text examples and boxed mini-cases use actual data to illustrate how to use basic models. For example, to illustrate rivalry in oligopolistic markets, the authors look at rivalry between United and American Airlines and between Coke and Pepsi. Mini-case examples include why American Apparel is vertically integrated and why upscale manufacturers limit the number of designer hand-bags a customer is allowed to buy.
To help future managers learn to solve new problems, Perloff and Brander repeatedly demonstrate problem-solving throughin-text Q&As. Each Q&A poses an important managerial or economic issue and demonstrates how to solve it using a step-by-step approach.
0133457087 / 9780133457087 Managerial Economics Plus NEW MyEconLab with Pearson eText -- Access Card Package
Package consists of:
013314612X / 9780133146127 NEW MyEconLab with Pearson eText -- Standalone Access Card -- for Managerial Economics
0321566440 / 9780321566447 Managerial Economics
"Synopsis" may belong to another edition of this title.
Majestic Books
Hounslow, United Kingdom
AbeBooks seller since January 19, 2007
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