The One to One Manager. Real-World Lessons in Customer Relationship Management.
Language: English
Published by New York Currency Doubleday, 1999
- Hardcover
- Used
Seller: Antiquariat Buecher-Boerse.com - Ulrich Maier, München, GermanyAntiquariat Buecher-Boerse.com - Ulrich Maier
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268 S., orig. Pappband mit Schutzumschlag ; Sprache: englisch ; 20 cm ; guter Zustand, geringe Gebrauchsspuren, keine Mängel .
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- Title
- The One to One Manager. Real-World Lessons in Customer Relationship Management.
- Author
- Peppers, Don ; Rogers, Martha
- Publisher
- New York Currency Doubleday
- Publication year
- 1999
- Dust jacket
- Dust Jacket Included
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0385494084
- ISBN 13
- 9780385494083
- Seller catalogs
- Wirtschaft
In The One to One Manager, visionary authors Don Peppers and Martha Rogers, Ph.D., go behind the scenes to report on the challenges and solutions discovered by managers leading 1 to 1 efforts at organizations such as Xerox, General Electric, Oracle, First Union, Hewlett-Packard, USAA, Levi Strauss, and British Airways. Filled with in-depth interviews with executives on the front lines of the 1 to 1 revolution, and based on more than two dozen case histories from companies around the world, The One to One Manager examines the actual day-to-day issues involved in setting up and running 1 to 1 initiatives.
The One to One Manager introduces readers to the groundbreakers, the pathfinders, and the explorers of a vast and rapidly expanding new universe of customer-focused business strategies. Among the fascinating pioneers profiled in this book, you will meet:
General Robert McDermott, the visionary leader who transformed USAA from an insurance firm mired in paperwork into an IT-savvy financial institution dedicated to meeting customer needs at warp speed.
Richard Vague, the CEO of First USA, champion of the "trusted agent" model for building lifelong customer relationships.
Nina Smith, a Xerox marketing executive blazing a trail through a forest of competing sales and distribution channels.
Royal Bank of Canada's Anne Lockie, who melds her knowledge of technology with a keen awareness of human nature to create 1 to 1 relationships with nine million customers.
Bruce Varner, a Texas fire chief who trains his fire fighters to treat local citizens as valued customers.
These early adopters, scouts, and risk takers offer managers and executives invaluable lessons in their efforts to map a new business universe in which organizations and enterprises organize around customer needs. It is a universe in which companies compete at extreme velocity, racing to devise strategies that will lock in customer loyalty, raise profits, and avoid the trap of commoditization. A virtual roadmap to the business world of the future, The One to One Manager is the book executives and managers the world over have been waiting for.
"Synopsis" may belong to another edition of this title.
About the Author
Before teaming up with Dr. Rogers, Don Peppers was a celebrated Madison Avenue rainmaker and successful business executive. Martha Rogers is Professor of the Practice at the Fuqua School of Business at Duke University and a member of the Dean's Advisory Council at Indiana University. Peppers and Rogers Group was recently named to the Inc. 500 list of America's fastest-growing private companies.
"About the title" may belong to another edition of this title.
Antiquariat Buecher-Boerse.com - Ulrich Maier
München, Germany
AbeBooks seller since June 12, 2015
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