Management in einem dynamischen Umfeld
Baldegger, Rico
Sold by Basi6 International, Irving, TX, U.S.A.
AbeBooks Seller since 24 June 2016
New - Soft cover
Condition: New
Ships within U.S.A.
Quantity: 10 available
Add to basketSold by Basi6 International, Irving, TX, U.S.A.
AbeBooks Seller since 24 June 2016
Condition: New
Quantity: 10 available
Add to basketNew. Delivery takes 25-30 days. Excellent Customer Service.
Seller Inventory # POD-403557
Dieses klar strukturierte Open-Access-Lehrbuch vermittelt grundlegendes Managementwissen. Auf Grundlage der wesentlichen Aspekte der Unternehmensführung wird ein Unternehmens-Modell skizziert, das es dem Leser ermöglicht, sich leicht in der Struktur des Lehrbuchs zurechtzufinden, zu reflektieren, neue Ansätze in einen Kontext zu setzen und kritisch zu hinterfragen. Neben dem Basiswissen zur Unternehmensführung werden Themen wie Nachhaltigkeit, unternehmerische Verantwortung und Unternehmenskultur aufgegriffen und in den Kontext eingeordnet.
Praxisbeispiele, Wiederholungs- und Diskussionsfragen sowie kurze Fallstudien am Ende jedes Kapitels erleichtern den Übergang von der Theorie zur Praxis. Aktuelle Unternehmensbeispiele (z.B. UBS-Fusion, Rolex, Nestlé, Logitech, Netflix, Ferrero) dienen der vertieften Auseinandersetzung mit strategischen Herausforderungen in der Unternehmensführung.
Prof. Dr. Rico J. Baldegger ist Professor an der Sawyer Business School, Suffolk University, Boston, MA. Er hält regelmäßig Vorträge und Keynotes in Europa, den USA, Singapur und Australien zu strategischen Innovationen und globalen Wirtschaftstrends. Seine umfassende Berufserfahrung umfasst die Bereiche Leadership, Unternehmertum, Innovation und Strategie. Professor Baldegger hat mehrere Start-ups in Europa und den USA gegründet und war Gründer und CEO einer Unternehmensberatungsfirma. Heute ist er aktiv als Verwaltungsrat, fungiert als Business Angel und unterstützt unternehmerische Ökosysteme in verschiedenen Ländern.
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