Management of a Sales Force
Spiro, Rosann; Stanton, William; Rich, Gregory
Language: English
Published by McGraw-Hill/Irwin, 2007
- Hardcover
- Used
Seller: ZBK Books, Carlstadt, NJ, U.S.A.ZBK Books
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Condition: Used - Very good
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Fast & Free Shipping – Very Good condition book with a firm cover and clean pages. Shows normal use and some light wear or limited notes markings. A solid, nice copy to enjoy.
Seller Inventory # ZWV.007352977X.VG
- Title
- Management of a Sales Force
- Author
- Spiro, Rosann; Stanton, William; Rich, Gregory
- Publisher
- McGraw-Hill/Irwin
- Publication year
- 2007
- Condition
- very_good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 007352977X
- ISBN 13
- 9780073529776
"Synopsis" may belong to another edition of this title.
About the Author
Professor Emeritus of Marketing at the University of Colorado in Boulder. He earned his M.B.A. and Ph.D. degrees at Northwestern University. For 35 years, Bill worked extensively with both undergraduate and graduate students at Colorado, developing teaching/learning materials and curricular programs. As an extension of his teaching interests, he has worked in business and has taught in management development programs for sales and marketing executives. For many years he taught in management development programs sponsored by Sales and Marketing Executives-International, including the Field Sales Management Institute (for middle-level sales executives) and the Graduate School of Sales and Marketing Management (for top-level sales and marketing executives).
Associate Professor of Marketing in the College of Business Administration at Bowling Green State University in Ohio. He earned his M.B.A. and Ph.D. degrees at Indiana University. Greg has a passion for teaching undergraduate students - especially in the area of selling and sales management. He is the faculty advisor to the BGSU Sales and Marketing Club; and has served as coach and chaperone to his students at the National Collegiate Sales Competition at Baylor University every year since its inception in 1999. He has a special interest on the impact of the Internet and computer-related technology on the sales force. He has published articles in this area, and was one of the first academics to develop and teach a course on Internet marketing.
"About the title" may belong to another edition of this title.
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ZBK Books is an online retailer that specializes in the acquisition, sale, and recycling of books & media. We are dedicated to promoting sustainability, reducing waste, supporting literacy & education by giving used books a second life. Actively managing a growing inventory of over 300,000 units, ZBK is now processing, distributing, and reselling over 5 Million units/year B2B/B2C.
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