Management Practices in Asia : Case Studies on Market Entry, CSR, and Coaching
Language: English
Published by Springer International Publishing, 2020
- Softcover
- New
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
AbeBooks seller since August 14, 2006
Condition: New
£ 47.34
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Add to basketItem description from seller
Seller Inventory # 9783030196646
- Title
- Management Practices in Asia : Case Studies on Market Entry, CSR, and Coaching
- Author
- Ralph Kattenbach
- Publisher
- Springer International Publishing
- Publication year
- 2020
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- English
- ISBN 10
- 303019664X
- ISBN 13
- 9783030196646
- Item weight
- 435 grams
- Dimensions
- 235x155x16 mm
Asia is a continent of contradictions and boundaries; it offers exciting business opportunities, but is also characterized by unpredictability and conflict. While flexibility and creativity are in the DNA of many startups in China, major players like Xiaomi and Alibaba have also emerged as global giants, challenging established global competitors. The authors of this book show that these companies are crossing various boundaries – between cultures, mindsets, and perspectives. At the same time, Western companies entering Asian markets face challenges that are very different from those on their home turf.
This book addresses the needs of current and future managers doing business in Asia, who need to understand the individual, social and business challenges that can arise from crossing boundaries. The respective case studies provide essential insights on how several Asian companies have made impressive strides towards becoming established players; how the revival of local brands and growing pride in local products has become a major challenge for global competition; how the need to actively practice corporate social responsibility in Asian markets is currently challenging many companies; and how the need for individual and team coaching among the members of management to support a company’s development has grown tremendously, calling for new solutions."Synopsis" may belong to another edition of this title.
About the Author
"About the title" may belong to another edition of this title.
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