Management Mistakes (Wiley Series in Management). This item is unavailable.Management Mistakes (Wiley Series in Management)

These cases represent classic management mistakes, some of which have been widely publicized. For example, the Edsel case is perhaps the most widely known of all time. A variety of firms, industries, problems, and mistakes are presented. Most of the firms and enterprises are familiar to you - for example, Gillette, STP Corporation, the World Football League, Coors Beer, Adidas, Chrysler - although the details of their problems may not be. The time span ranges over several decades, although most of the cases involve fairly recent events. In cases where the mistakes occurred several decades ago - such as the Edsel, and Montgomery Ward's dictatorial and no-growth management - the circumstances and what can be learned are far from dated.

Learn how to strategize like a top–notch manager!

Even the biggest names in business make management mistakes, and sometimes with enormous consequences. But now you can learn from their blunders, examine how they respond to adversity, and uncover the secrets of their successes.

In this Eighth Edition of his best–selling casebook, Robert Hartley has once again compiled a collection of play–by–play analyses of the actual decisions and practices that led to major management setbacks, comebacks, crises, and triumphs at top corporations. These real–life war stories are packed with practical tips and insider insights that will serve you throughout your career.

Fully revised and updated, this Eighth Edition features 5 exciting new cases, including:

• Newell Rubbermaid: A Sour Acquisition
• Philip Morris (now Altria) Changes an Enduring Strategy
• Dell Computer: Rising to Dominate the PC Market
• Boeing Loses Industry Dominance to Airbus
• Hewlett–Packard′s Merger with Compaq Computer: A Model of Success?