Management by Menu

Kotschevar, Lendal H.; Withrow, Diane

ISBN 10: 0471475777 / ISBN 13: 9780471475774

Published by Wiley, 2007

About this Item

Used book - May contain writing, notes, highlighting, bends or folds. Text is readable, book is clean, and pages and cover mostly intact. May show normal wear and tear. Item may be missing CD. May include library marks. Fast Shipping. Seller Inventory # ZWM.AXFB

Bibliographic Details

Title: Management by Menu

Publisher: Wiley

Publication Date: 2007

Binding: Soft cover

Condition: acceptable

Edition: 4th Edition

About this title

Synopsis:

Management by Menu is an invaluable resource for its presentation of the menu as a central theme that influences all foodservice functions. Its unique perspective of tying the menu to overall management principles provides the future manager with the "big picture" of the operation of a restaurant.

From the Back Cover:

Setting the standard for menu management--newly updated

Management by Menu, Fourth Edition presents the menu as the central influence on all foodservice functions. This unique approach clearly outlines both the "big picture" behind a well-run foodservice operation, and the practical details of costing, planning, analyzing, purchasing and production, beverage management, promotion, and service. Both students and working managers will come away from this book able to clearly develop a menu and effectively use it as a management tool.

Thoroughly updated with the latest changes affecting the industry, this Fourth Edition has also been revised to give readers a more hands-on learning experience. Sample menus, mini-case studies, self-test review questions, and other new features lead to greater interactivity and engagement with the material. Coverage of new, helpful technologies is now integrated throughout the book. This Fourth Edition also includes new coverage of:

• Nutrition, health, diets, and the new Food Pyramid, all appearing wherever relevant

• How the foodservice industry has advanced over the past ten years, including specific segments and demographic supporting data

• Innovative menu pricing strategies, featuring non-cost approaches such as pricing by sales potential or margin analysis

• Today's menu building software, offering a variety of examples and tools

• Ethical leadership in restaurant management, discussed in an entirely new chapter

• A newly created Study Guide provides several additional resources to help readers review the material and exercises to test their knowledge of key topics and concepts

A dynamic guide for today's foodservice industry, Management by Menu, Fourth Edition sets the standard for understanding menu management.