Management and Marketing for Improved Retail Competitiveness and Performance
Language: English
Published by IGI Global Jul 2023, 2023
- Softcover
- New
Seller: Books-by-Floh, Paderborn, GermanyBooks-by-Floh
AbeBooks seller since March 13, 2026
Condition: New
£ 352.41
Quantity: 2 available
Add to basketItem description from seller
Neuware -The growth of companies' online presences is an unquestionable reality. However, not everything goes online, and the physical presences of companies continue to exist, with the physical retail point of sale as a place for experimentation and immediate consumption, brand showroom, and support for online sales, which are fundamental to the shopping experience. Managing a retail point of sale implies acting on several fronts, bearing in mind the market requirements, the point of sale's brand strategy, the strategies of the brands being sold, and all other aspects related to the management of a business, while considering the specificities of a retail point of sale. Management and Marketing for Improved Retail Competitiveness and Performance provides knowledge and skills to allow readers to understand and apply the different concepts, techniques, and tools to manage a retail point of sale in the various aspects of a business. Covering key topics such as advertising, client loyalty, and merchandising, this premier reference source is ideal for business owners, managers, marketers, researchers, scholars, academicians, practitioners, instructors, and students. 484 pp. Englisch.…
Seller Inventory # 9781668485750
- Title
- Management and Marketing for Improved Retail Competitiveness and Performance
- Author
- Paulo Botelho Pires
- Publisher
- IGI Global Jul 2023
- Publication year
- 2023
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- English
- ISBN 10
- 1668485753
- ISBN 13
- 9781668485750
- Item weight
- 1,206 grams
- Dimensions
- 280x216x27 mm
Management and Marketing for Improved Retail Competitiveness and Performance provides knowledge and skills to allow readers to understand and apply the different concepts, techniques, and tools to manage a retail point of sale in the various aspects of a business. Covering key topics such as advertising, client loyalty, and merchandising, this premier reference source is ideal for business owners, managers, marketers, researchers, scholars, academicians, practitioners, instructors, and students.
"Synopsis" may belong to another edition of this title.
About the Author
Inês Veiga Pereira has a degree in Management and a Master's in Business Sciences from the Faculty of Economics of Porto and a PhD from the University of Vigo, having developed a dissertation that focuses on Public Relations in non-profit organizations. She is a lecturer at ISCAP, from Polytechnic of Porto, where she is Director of the Postgraduate Course in Management and Direction of Health Units and Director of the bachelor’s degree in business communication. She was part of the internal evaluation committees for the degree in Marketing and the master’s in digital marketing. She developed from scratch the CTESP in Commercial Management at the Point of Sale, a course that she has directed since its creation until August 2022.
Paulo Alexandre Botelho Rodrigues Pires received his PhD in Management from Portucalense University, also holds a master’s in marketing and a Computer Systems Engineering degree from University of Minho. He has been a university professor since 2001 and has taught at several universities with emphasis on the University of Porto and Porto Business School.
"About the title" may belong to another edition of this title.
Books-by-Floh
Paderborn, Germany
AbeBooks seller since March 13, 2026
Shipping rates from Germany to U.S.A.
| Item | 60 to 60 business days | 60 to 60 business days |
|---|---|---|
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Books-by-Floh
Germany
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Books-by-Floh steht für ein breites, kuratiertes Buchsortiment aus einer Hand. Unser Fokus liegt auf Qualität, Vielfalt und zuverlässiger Abwicklung.
Wir führen Romane, Krimis, Thriller, Liebesromane, Lyrik, Anthologien, Mythologie, Fachbücher sowie Werke der Gegenwartsliteratur – für Leserinnen und Leser mit Anspruch.
Alle Artikel werden ausschließlich aus Deutschland versendet. Das garantiert kurze Lieferzeiten, transparente Prozesse und einen verlässlichen Service.
Unser Anspruch: unkomplizierter Einkauf, Bücher, die man gerne liest – heute und morgen.
Books-by-Floh – Bücher. Klar. Verlässlich.
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