This mainstream Principles text follows a Planning, Organizing, Leading, and Controlling framework. However, it also has strong OB flavor.(See The "OB in Action" features in every chapter). There is an emphasis on management as cross-functional in nature. Each chapter ends with brief cases on Diversity, Entrepreneurship, and Strategy. There is a running case called "The Business Team, Inc." in which several recent college graduates (with business degrees in Finance, Marketing, Management, etc.) wrestle with a business challenge. A CD-ROM is packaged in the back of every text, the full text, video clips, and a link to the Dessler Web site, which includes full support on PHLIP. The Web site can also be accessed at <<www.prenhall.com/desslermgmt>>. In addition to ABC videos, adopters will receive "On Location" custom videos featuring The Knitting Factory, a jazz club and record label based in New York City. Website support on PHLIP.
With up-to-date coverage and innovative new features, Gary Dessler's popular text will show you what it takes to thrive in today's intensely competitive environment. Concrete and practical explanations of concepts and techniques illustrate the essential skills you'll need to manage today's new organizations, whether large or small.
With intriguing themes integrated throughout the text, Dessler's book is truly one of a kind. Here are some of the features you'll find in the second edition:
- Enhanced e-business and technology coverage, with new "Managing @ the Speed of Thought" features in each chapter that discuss how managers use screen shots to further illustrate issues and to show how technology and e-business issues are affecting managers today.
- Globalization―one of the key trends in management is sure to continue in the new century, and will continue to affect managers in organizations of all sizes. Dessler covers globalization with a full chapter early on, giving you an early introduction to this vital topic.
- People and human behavior are key to successful management. "The People Side of Managing" boxes emphasize the importance of the behavioral aspects of managing, and "Entrepreneurs in Action" boxes stress the increasing significance of smaller companies in today's business environment.
- "You Be the Consultant," a continuing case that focuses on KnitMedia, a music and entertainment company, is a fun and interactive feature that asks you to put yourself in the place of KnitMedia managers, and make management decisions for the company.
- A five-part integrated set of Video Cases, corresponding to video filmed on location at KnitMedia's offices, appears at the end of each major part of the text.
New to the Second Edition!
myPHLIP―your personal guide to free on-line resources for Management, Second Edition. Featuring one-click access to all of the resources created by our award-winning team of educators, myPHLIP provides a personalized view of great new resources as well as those you have trusted throughout the years. myPHLIP gives students and faculty the best business resources available. Visit www.prenhall.com/dessler for more information.
