The Management Game of Communication
Language: English
Published by Emerald Publishing Limited, GB, 2016
Series: Book 1 of 5 - Advances in Public Relations and Communication Management
- Hardcover
- New
Seller: Rarewaves USA United, HEBRON, KY, U.S.A.Rarewaves USA United
AbeBooks seller since June 20, 2025
Condition: New
£ 147.45
Quantity: Over 20 available
Add to basketItem description from seller
We still see many communication graduates with little business knowledge and business graduates with little communication knowledge. This schism leads communication scholars to assume that better communication is an end in itself while management see it as a means to an end - it must somehow contribute to the bottom line. How can strategic communication and public relations support corporations? What can communicators learn from management disciplines? Moreover, how should universities and business schools deal with the need to integrate research and education from different disciplines to advance the field? This book addresses these challenges and offers some answers. The contributions from primarily European countries were selected from a large number of peer-reviewed contributions for the 2015 congress of the European Public Relations Education and Research Association hosted by BI Norwegian Business School in Oslo. The chapters explore challenges of linking both fields; discuss research focusing on communication, leadership and organisational goals; and present findings from current research in corporate communication.…
Seller Inventory # LU-9781786357168
- Title
- The Management Game of Communication
- Author
- Peggy Simcic Brønn
- Publisher
- Emerald Publishing Limited, GB
- Publication year
- 2016
- Condition
- New
- Binding
- Hardback
- Language
- English
- ISBN 10
- 178635716X
- ISBN 13
- 9781786357168
- Item weight
- 666 grams
- Series
- Book 1 of 5: Advances in Public Relations and Communication Management
"Synopsis" may belong to another edition of this title.
About the Author
"About the title" may belong to another edition of this title.
Rarewaves USA United
HEBRON, KY, U.S.A.
AbeBooks seller since June 20, 2025
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| Item | 30 to 30 business days | 14 to 14 business days |
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