Management of the Fuzzy Front End of Innovation
Language: English
Published by Springer Verlag, 2013
- Hardcover
- New
Seller: Revaluation Books, Exeter, United KingdomRevaluation Books
AbeBooks seller since January 6, 2003
Condition: New
£ 107.01
Quantity: 2 available
Add to basketItem description from seller
339 pages. 9.25x6.25x1.00 inches. In Stock.
Seller Inventory # x-3319010557
- Title
- Management of the Fuzzy Front End of Innovation
- Author
- Gassmann, Oliver (Editor)/ Schweitzer, Fiona (Editor)
- Publisher
- Springer Verlag
- Publication year
- 2013
- Condition
- Brand New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 3319010557
- ISBN 13
- 9783319010557
- Item weight
- 0.68 kilograms
This book shows the patterns of the fuzzy front end of innovation and how it can be managed successfully. Topics in this book cover traditional instruments and processes such as technology monitoring, market-oriented research management, lead-user developments, but also modern approaches such as frontloading, user community-driven innovation, crowdsourcing, anthropological expeditions, technological listening posts in global R&D settings, cross-industry innovation processes, open innovation, and IP cycle management. Contributions are based on latest research and cases studies on this new paradigm. The authors investigate this phenomenon, linking the practice of the early innovation phase to the established body of innovation research. Conceptional articles complement case studies to provide the reader with insight on managing the fuzzy front end of innovation. Lessons learned with success factors and checklists complement each chapter.
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Revaluation Books
Exeter, United Kingdom
AbeBooks seller since January 6, 2003
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Edward Bowditch Ltd
Exstowe, Exton
Exeter, United Kingdom EX3 0PP
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