Management: Function and Strategy

Zeithaml, Carl P.,Bateman, Thomas S.

ISBN 10: 0256100209 / ISBN 13: 9780256100204

Published by Richard d Irwin, 1992

About this Item

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Bibliographic Details

• Title: Management: Function and Strategy
• Publisher: Richard d Irwin
• Publication Date: 1992
• Language: English
• ISBN 10: 0256100209
• ISBN 13: 9780256100204
• Binding: Hardcover
• Condition: Acceptable

About this title

Synopsis

This text is organized around four modern themes: cost, quality, speed and innovation. Topics include NAFTA, European unification, strategic alliances and the MBA Enterprise Corps. This edition contains a greater focus on entrepreneurship and small businesses, and includes experimental exercises.