Management in English Language Teaching

Language: English

Published by Cambridge University Press, GB, 1991

0521377633 / 9780521377638

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Teachers who are making the transition into management need to gain expertise in specialist areas such as personnel, marketing and finance. This book provides an introduction to these three areas, a section being devoted to each. 'People and organisations' covers staff selection and development, managing curriculum development and innovation, and organising resources and information. It emphasises the importance of communication. 'Marketing' begins by defining marketing and describing 'the marketing mix'. It goes on to offer detailed guidance for developing and implementing a marketing plan. 'Finance' deals with financial records and statements, cashflow management, management accounting and using financial information, all in terms which are accessible to non-specialists. There are clear explanations in each area supported by examples and case studies drawn from the author's own extensive experience. Each chapter contains a set of follow-up activities which reinforce and develop the content of the chapter by relating it to practical issues.

Seller Inventory # LU-9780521377638

Title
Management in English Language Teaching
Author
Ron White, Mervyn Martin, Mike Stimson, Robert Hodge
Publisher
Cambridge University Press, GB
Publication year
1991
Condition
New
Binding
Paperback
Language
English
ISBN 10
0521377633
ISBN 13
9780521377638
Item weight
556 grams

Rarewaves.com USA

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