Management Communication : A Case-Analysis Approach
O'Rourke, James S.
ISBN 10: 0136079768 ISBN 13: 9780136079767
Published by Prentice Hall PTR, 2009
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Hardcover
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Better World Books: West, Reno, NV, U.S.A.
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About this Item
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Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # 5215049-6
Synopsis:
For managerial communication courses.
Strategic communication methods that support the development of ethical and effective managers at all levels of business.
For professors who know students need effective communication skills to be successful in the business world, this text provides a strategic, yet practical view of managerial communication.
In this fourth edition, three dozen case studies are provided to help students see how their new skills would work in a real setting. A new chapter has also been added on Persuasion, examining the science behind influencing decision making in others.
From the Back Cover:
The Second Edition of Management Communication: A Case-Analysis Approach has been updated to include:
- A completely new chapter devoted to technology.
- Seven new case studies, including:
- The Augusta National Golf Club: Membership for Women or Staying the Course?
- The Soul of Dell: The Value of Corporate Philosophy Statements.
- Arthur Andersen LLP: An Accounting Firm in Crisis.
- Vitruvius Sportswear, Inc.: A Question of Online Privacy.
- Cerner Corporation: A Stinging Office Memo Boomerangs.
- Hershey Foods, Inc.: It's Time to Kiss and Make Up.
- Bayer AG: Anthrax and Cipro.
- New examples, illustrations, and topic discussions in every chapter.
- Newly revised material to reflect changes in business and society since 9/11.
- Updated classroom questions and discussion points in every chapter.
- New writing and speaking assignment in each chapter.
- Newly revised appendix on "Analyzing a Case Study," and a new appendix on "Writing a Case Study."
"About this title" may belong to another edition of this title.
Bibliographic Details
Title: Management Communication : A Case-Analysis ...
Publisher: Prentice Hall PTR
Publication Date: 2009
Binding: Hardcover
Condition: Very Good
Edition: 4th Edition.
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Management Communication: A Case-Analysis Approach
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Condition: Good. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: fourth ] Publisher: Prentice Hall Pub Date: 2/16/2009 Binding: Hardcover Pages: 448 fourth edition. Seller Inventory # 6875108
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Management Communication: A Case-Analysis Approach
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Condition: Good. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: fourth ] Publisher: Prentice Hall Pub Date: 2/16/2009 Binding: Hardcover Pages: 448 fourth edition. Seller Inventory # 6875107
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Management Communication: A Case-Analysis Approach
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Management Communication: A Case-Analysis Approach
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Management Communication: A Case-Analysis Approach
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