Management Communication: A Case-Analysis Approach O'Rourke, James S.

O'Rourke, James S.

ISBN 10: 013101644X / ISBN 13: 9780131016446

Published by Pearson College Div, 2003

About this Item

Pearson, Second Edition, 2004, in-8 cartonnage éditeur, 384 pages. Couverture solide en bel état. Intérieur frais. Exemplaire de bibliothèque : petit code barre en pied de 1re de couv., cotation au dos, rares et discrets petits tampons à l?intérieur de l?ouvrage. [BT19]. Seller Inventory # 1212SDFZKMB

Bibliographic Details

Title: Management Communication: A Case-Analysis ...

Publisher: Pearson College Div

Publication Date: 2003

Binding: Hardcover

Condition: Collectible; Good

About this title

Synopsis:

For undergraduate courses in Advanced Business Communication, Organizational Communication, or Managerial Communication, and for first-year graduate courses in Management Communication.

This book takes a strategic approach to management thought and action, focusing on communication in transition, communication ethics, listening and feedback, communicating nonverbally, communicating in intercultural and international contexts, managing conflict, business meetings, and dealings with the media.

From the Back Cover:

The Second Edition of Management Communication: A Case-Analysis Approach has been updated to include:

• A completely new chapter devoted to technology.
• Seven new case studies, including:
  • The Augusta National Golf Club: Membership for Women or Staying the Course?
  • The Soul of Dell: The Value of Corporate Philosophy Statements.
  • Arthur Andersen LLP: An Accounting Firm in Crisis.
  • Vitruvius Sportswear, Inc.: A Question of Online Privacy.
  • Cerner Corporation: A Stinging Office Memo Boomerangs.
  • Hershey Foods, Inc.: It's Time to Kiss and Make Up.
  • Bayer AG: Anthrax and Cipro.
• New examples, illustrations, and topic discussions in every chapter.
• Newly revised material to reflect changes in business and society since 9/11.
• Updated classroom questions and discussion points in every chapter.
• New writing and speaking assignment in each chapter.
• Newly revised appendix on "Analyzing a Case Study," and a new appendix on "Writing a Case Study."