How to Manage a Successful Catering Business, 2nd Edition

Manfred Ketterer

ISBN 10: 0471284203 / ISBN 13: 9780471284208

Published by John Wiley & Sons, Inc., 1990

Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0471284203I3N00

Synopsis:

This is a new edition of a handbook which gives practical, indepth, step-by-step information of all facets of running a successful business. Written by a veteran in the culinary field, Manfred Ketterer defines the catering business as a profession and clearly distinguishes it from its restaurant counterparts. His advice assists in organizing, planning, directing and controlling an efficient catering operation. With added chapters on setting up a banqueting bar, computerization and off-premise catering this work offers a complete understanding of the various challenges a caterer must face in an ever changing and competitive market. This book should be of interest to catering professionals, hotel managers, restaurant owners and operators.

From the Author: CompleteText for Professionals, Teachers and Students
How To Manage A Successful Catering Business

ManfredKetterer

Learn all the secrets of organizing and operating a successful catering business.

Table of Contents
Advantages of the Catering Business
Financial and Legal Considerations
The On-Premise Catering Operation
The Banquet Office
Selling and Booking Affairs
Developing and Increasing Sales
Agenda for Weekly Sales Meeting
Planning and Pricing Banquet Menus
Package Plans
Various Types of Parties and Functions
Weddings
Bar/Bat Mitzvahs
Showmanship
Banquet Organization and Supervision
The Catering Kitchen and Related Areas
Banquet Service
Setting Up A Banquet Bar
Banquet Serviceware
Banquet Room Furniture
Purchasing for Volume Catering
Off-Premise Catering
Kosher and Kosher-Style Catering
Outside Services
Computerized Catering

This text is divided into five sections:
Overview
Sales
Functions and Menus
Execution
Options

This book stresses opportunities in the catering business and primary considerations in establishing an operation with emphasis on careful planning and effective execution.
The various types of functions and parties are discussed, focusing on two of the most profitable - Weddings and Bar/Bat Mitzvahs.
Tips for adding flair to display and service are offered and facts of menu pricing and catering package plans are covered in detail.
Proper execution of functions is the major factor of a successful operation,
considerable attention is given to organizing, supervising and servicing from planning through cleanup.
The author also explains how to improve kitchen operation and select service ware and furniture.
The final chapters examine off-premise catering operations to increase profits.
Computerized catering is also explored in this final chapter.

From the Author:
For over forty years, I have been a professional caterer and have directed multi-million dollar operations.
For over twenty years I have taught catering courses to thousands of students at the prestigious Culinary Institute of America in Hyde Park, New York.
Many of my students have become the most successful caterers in the United States.
I have lectured many professional groups and done consulting for a number of caterers and have helped them solve their operational difficulties.
Catering can be a very lucrative career if done correctly. That is why I wrote this book - to help both professional caterers and students alike to better understand how to plan, organize, direct and control their catering businesses from beginning to end. and to help them avoid the many problems and pitfalls that I have identified through my many years as a caterer.

My book is used as a reference by professional caterers and as a practical text for culinary institutions and teachers.
It contains a vast amount of practical information and will answer all questions; especially those addressed to specific situations.
As an added bonus and incentive to use my book, I will respond to questions by e-mail regarding any questions regarding catering or my book at my email address, Mketterer@hotmail.com.

Bibliographic Details

Title: How to Manage a Successful Catering Business...
Publisher: John Wiley & Sons, Inc.
Publication Date: 1990
Binding: Hardcover
Condition: Good
Dust Jacket Condition: No Jacket
Edition: 2nd Edition