How to Manage Customer Relationships in the Age of Digitalization : An Overview of the Influence Factors on Consumers¿ Participation in Firm-Hosted Virtual P3 Communities
Language: English
Published by GRIN Verlag, 2017
- Softcover
- New
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
AbeBooks seller since August 14, 2006
Condition: New
£ 16.79
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Add to basketItem description from seller
Druck auf Anfrage Neuware - Printed after ordering - Seminar paper from the year 2016 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, University of Münster, language: English, abstract: As a result of the rise of digital technologies new media phenomena shape the rela-tionship between customer and company. Companies need to take the shift in rela-tionships into account when managing customer relationships in the age of digital-ization. Customers are now more involved and adopt a more powerful position as market participants. Simultaneously, companies are able to interact with their cus-tomers directly. One new media phenomenon is the emergence of virtual commu-nities which are hosted by firms for commercial purposes. Virtual communities permit companies to enhance the customer-firm-relationship and promote consumer-to-consumer interactions. With the help of virtual peer-to-peer problem solving (P3) commu-nities, companies can complement their service support in a low-cost way. Thus, the research question of this seminar paper pertains to this issue: What motivates consumers to participate in firm-hosted virtual P3 communities.…
Seller Inventory # 9783668566491
- Title
- How to Manage Customer Relationships in the Age of Digitalization : An Overview of the Influence Factors on Consumers¿ Participation in Firm-Hosted Virtual P3 Communities
- Author
- Mira Oetzmann
- Publisher
- GRIN Verlag
- Publication year
- 2017
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- English
- ISBN 10
- 3668566496
- ISBN 13
- 9783668566491
- Item weight
- 62 grams
- Dimensions
- 210x148x3 mm
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