The Man from Essence

Edward Lewis

29 ratings by Goodreads

Language: English

Published by Atria Books, 2016

1476703493 / 9781476703497

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Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)

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Softcover

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Essence magazine is the most popular, well respected, and largest circulated black women's magazine in history. Largely unknown is the remarkable story of what it took to earn that distinction. The Man from Essence depicts with candor and insight how Edward Lewis, CEO and publisher of Essence, started a magazine with three black men who would transform the lives of millions of black American women and alter the American marketplace. Throughout Essence's storied history, Ed Lewis remained the cool and constant presence, a quiet-talking corporate captain and business strategist who prevailed against the odds and the naysayers. He would emerge to become the last man standing--the only partner to survive the battles that raged before the magazine was sold to Time, Inc. in the largest buyout of a black-owned publication by the world's largest publishing company. By the time Lewis did the deal with Time, the little magazine that limped from the starting gate in 1970 with a national circulation of 50,000, had grown into a powerhouse with a readership of eight million. The story of Essence is ultimately the story of American business, black style. From constant battles with a racist advertising community to hostile takeover attempts, warring partners packing heat, mass firings, and mass defections--all of which revealed inherent challenges in running a black business--the saga is as riveting as any thriller. In this engaging business memoir, Ed Lewis tells the inspiring story of how his own rise from humble South Bronx beginnings to media titan was shaped by the black women and men in his life. This in turn helped shape a magazine that has changed the face of American media.…

Seller Inventory # 00107440355

Title
The Man from Essence
Author
Edward Lewis
Publisher
Atria Books
Publication year
2016
Condition
Very Good
Binding
Paperback
Language
English
ISBN 10
1476703493
ISBN 13
9781476703497

World of Books (was SecondSale)

Montgomery, IL, U.S.A.

5-star seller

AbeBooks seller since December 20, 2007

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Founded in 2002, World of Books is a leading online destination for buying and selling both preloved and new books, committed to making sustainable reading accessible to all. With a mission to help people read more and waste less, World of Books offers a huge range of affordable, high-quality books — giving both new and preloved titles a second life. The company also operates World of Books – Sell Your Books, an easy-to-use platform that allows customers to trade in unwanted books for cash, helping to keep books in circulation while promoting sustainability. As a Certified B Corp, World of Books is driven by a vision to become the world’s largest and most sustainable dedicated online bookstore. The company measures its success through the positive environmental impact it creates, the value it provides to customers, and its ability to operate profitably while supporting its sustainable mission …

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Montgomery, IL U.S.A. 60538