The Ad Man 2.0: Principles First. Technology Second. RESULTS NOW!
Language: English
Published by Mudd Advertising / Mudd Publishing, 2026
- Softcover
- Used
Seller: Blue Vase Books, Interlochen, MI, U.S.A.Blue Vase Books
AbeBooks seller since May 22, 2017
Condition: Used - Good
£ 12.90
Quantity: 1 available
Add to basketItem description from seller
The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact including the dust cover, if applicable . Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.
Seller Inventory # BVV.0985013958.G
- Title
- The Ad Man 2.0: Principles First. Technology Second. RESULTS NOW!
- Author
- Mudd Sr, Jim; Lambreth, Clifton; Mudd, Rob
- Publisher
- Mudd Advertising / Mudd Publishing
- Publication year
- 2026
- Condition
- good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0985013958
- ISBN 13
- 9780985013950
This powerful business fable explores what happens when success meets succession… and when a founder must decide how to pass on more than a company.
Jim Mudd built something from nothing—a basement startup that grew into one of America’s most respected automotive advertising agencies. For forty years, his instincts guided every decision. His values shaped every hire. His vision carried the company forward.
Now, standing at the edge of transition, Jim faces his greatest challenge:
How do you pass on not just a business… but a way of thinking?
As Jim reflects on the people and lessons that shaped his journey—from automotive dealers to elite athletes and world-class leaders—he begins to uncover the principles that truly drive lasting success. Not tactics. Not trends. Principles.
Through an engaging narrative, The Ad Man 2.0 reveals the frameworks that separate good leaders from great ones:
Key Takeaways:
• See the Market Clearly Before You Act – Why geography reveals behavior, and behavior drives decisions
• Build Systems That Scale Without You – How to turn instinct into infrastructure
• Measure Daily and Adjust Constantly – The discipline that creates freedom
• Identity Is Everything – Own who your customers are, or lose them to those who do
• Proximity Over Severity – The principle that determines what problems to solve first
This is not another business theory book. It is a story about responsibility—to customers, to employees, and to the next generation of leaders.
If you are a business owner preparing for succession, a leader navigating rapid change, a manager trying to build systems that outlast you, or an entrepreneur searching for principles instead of tactics, this book was written for you.
Feature Contributions From:
• Alan Mulally – Former CEO of Ford and Boeing
• Darryl Strawberry – Eight-time MLB All-Star with a powerful redemption story
• Ken Blanchard – Coauthor of The One Minute Manager
“I don’t know two leaders who model what I have taught about more than Jim Mudd and Clifton Lambreth.” — Ken Blanchard
If you’ve ever wondered what really lasts when markets change and technology moves faster than people, this book will give you the answer.
Start reading today and discover why principles come first, technology second—and results follow.
"Synopsis" may belong to another edition of this title.
Blue Vase Books
Interlochen, MI, U.S.A.
AbeBooks seller since May 22, 2017
Shipping rates within U.S.A.
| Item | 3 to 14 business days | 3 to 6 business days |
|---|---|---|
| First item | £ 0.00 | £ 7.47 |
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Blue Vase Marketplace is a family owned business and has been selling used books since 2012. We place the utmost importance on customer satisfaction.
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Blue Vase Marketplace, LLC
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