Malcolm McDonald on Key Account Management

Language: English

Published by Kogan Page Ltd, GB, 2017

0749480777 / 9780749480776

  • Softcover
  • New
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Seller: Rarewaves USA United, HEBRON, KY, U.S.A.Rarewaves USA United

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Softcover

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Malcolm McDonald on Key Account Management explores the challenges of winning, retaining and developing key accounts. Key accounts are customers who help their suppliers grow, and consequently, they wield significant power. Although they are the key to market share and revenue growth, the costs of serving key accounts can erode profitability unless they are thoroughly understood and managed. Malcolm McDonald on Key Account Management takes a step-by-step approach to presenting best practice in key account management. Whether your business is starting up or well-established, there is always more to discover about improving the way value is created between you and your most important customers. Malcolm McDonald and Beth Rogers have spent over twenty years researching, teaching and consulting on key account management, and have condensed their knowledge into this book, focusing on making it clear, concise and easy to use.

Seller Inventory # LU-9780749480776

Title
Malcolm McDonald on Key Account Management
Author
Beth Rogers, Malcolm McDonald
Publisher
Kogan Page Ltd, GB
Publication year
2017
Condition
New
Binding
Paperback
Language
English
ISBN 10
0749480777
ISBN 13
9780749480776
Item weight
385 grams

Rarewaves USA United

HEBRON, KY, U.S.A.

5-star seller

AbeBooks seller since June 20, 2025

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